Guido Rosales
how to treat anxiety Integrated Marketing Communications Director, The Coca-Cola Company’s

As Advertising Strategy and Integrated Marketing Communications Director (IMC) for The Coca-Cola Company’s, Guido Rosales is responsible for the development of Communications Strategies, the Creative Innovation Lab, Own Media and Digital Strategies. Previously to join Europe, he has been leading the IMC organization in Latin America for 6 years and has led internationally recognized marketing campaigns. Guido’s experience and expertise includes marketing roles in a number of leading industries, serving as Latin America 360 Marketing Director at Motorola Mobile Devices. Marketing Manager in Brazil and Argentina and General Manager in Chile. Prior to joining Motorola, Guido worked for the Argentinian brewery Cerveceria y Malteria Quilmes as a Brand Director

Keynote: Storytelling vs storyselling. (English)